Is your book trying to make something painful go away? Solve a nagging problem, get rid of an irritating, time consuming process? Remedy fear, uncertainty, or doubt?
Or is giving the reader something new, fun, and tasty? Is it about exploring an opportunity and broadening horizons? Are you giving them exciting new skill that they can't wait to get their teeth into?
Whichever it is, it will impact the way you plan, write, and market your book or tutorial. Choose one direction and build the book around that.
