David Barnes @ Packt

writing computer books that people want to buy 
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June 17, 2009

Grammar rules are made to be broken. Selectively breaking the rules wakes up the brain and draws extra attention to your message.


Malcolm Gladwell, in The Tipping Point, says that this "ungrammatical and somehow provocative use of 'like' instead of 'as' created a minor sensation" in 1954 and implies that the phrase itself was responsible for vaulting the brand to second place in the U.S. market. Winston overtook Pall Mall cigarettes as the #1 cigarette in the United States in 1966, while the advertising campaign continued to make an impression on the mass media.
From http://en.wikipedia.org/wiki/Winston_tastes_good_like_a_cigarette_should#Grammar_controversy

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Filed under  //   attention   grammar   marketing   rules   seductive 70s advertising   surprise  

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March 27, 2009

Use minicards to promote your book at conferences

Packt author Stoyan Stefanov made some minicards featuring his book cover on the front and contact details on the back. If you're part way through writing a book, and want some way to promote the book to people you meet at conferences and what have you, this might be a great way forward.

Mock up a narrow version of the book cover on the front, and some additional details on the back, and hand 'em out to your heart's content.

More details on Stoyan's blog: http://blog.stoyanstefanov.com/my-minicards/

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Filed under  //   blurred photo   marketing   self promotion  

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