David Barnes @ Packt

writing computer books that people want to buy 
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The difference between need and demand

Need: something people would be much better off if they had (or even, will struggle to survive if they don't have). Example: fresh vegetables.
Demand: something that people are actively looking for, and will pay money to get. Example: McDonald's.

If you want to write a book that sells (or create any other successful product), figuring out if there's a demand is more important than figuring out if there's a need.

Lots of security and software engineering books deliver on a need. But is there a demand? Do people really want to buy books on those things?

Valuable, ethical products and books deliver on both. How can you present your useful, important book in such a way that people will want it?

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Comments (2)

Aug 12, 2009
Jagtesh Chadha said...
Great article! Brings in a lot of clarity.

Books written on needs can be thought of as cash-cows, they bring in little but guaranteed revenues over time. But if you're looking for significant revenues, you gotta hit the masses where the demand is great and then dominate. That provides for a high-profit and low-risk scenario.

Aug 12, 2009
Ivana Sendecka said...
Super cool brief, but indeed deep remark!;-) Figuring out how to compose something what will be attractive for masses but in the same time will add value to their lives, not only take money out of their pockets; that requires activation of 'few' brain cells;-) Bravo! ;-) Keep on following your bliss;-)

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